Landing page, business website or product catalogue: which one do you need?
A simple way to choose the right kind of website for your business, with a comparison table.
The right website depends on one question: what should a visitor be able to do? Understand one offer, trust your company, browse your products, or use a tool. Each answer points to a different kind of site.
The four types at a glance
| Type | Best for | Size | Starting price |
|---|---|---|---|
| Landing page | A new business, one product, an event or an ad campaign | 1 page | from $390 |
| Business website | Service businesses that need to explain what they do and show past work | Up to 6 pages | from $890 |
| Product catalogue | Wholesalers, retailers and manufacturers with many products | 50–200 products | from $1,490 |
| Custom system | Businesses running bookings, stock or staff work through spreadsheets | Varies | from $2,500 |
Choose a landing page if…
- You have one main thing to sell or announce.
- You need to be online quickly and cheaply.
- You’re running ads and need somewhere focused to send people.
A landing page is not a lesser website. It is a focused one. Many businesses start here and add pages later.
Choose a business website if…
- Customers need to trust you before they call: contractors, clinics, consultants, workshops.
- You have several services and past projects worth showing.
- You keep answering the same questions in chats and calls.
The Miew Construction website is a good example: an interactive floor plan and before-and-after photos answer questions before the first call.
Choose a product catalogue if…
- You have dozens or hundreds of products.
- Buyers want to browse, compare and ask about specific items.
- You keep sending the same product photos or an outdated PDF.
See CSY Fireworks: around 120 products in three languages, with filters and search.
A catalogue is different from an online shop. Buyers enquire rather than pay online, which suits wholesale and made-to-order businesses.
Choose a custom system if…
- Staff copy the same data between spreadsheets, chats and paper.
- You need logins, roles, or records that change every day.
- A process eats hours every week and only one person understands it.
Still between two?
Pick the smaller one that solves today’s problem. A well-built site can grow. Answer the four questions in the package finder for a recommendation.